The Future of Data-Driven Customer Loyalty Programs
Jean Ortiz Perez, Head of Data and Analytics at Collinson Group’s Valuedynamx, outlines why companies must balance privacy and personalization to drive optimum outcomes with their customer loyalty programs
Top 100 Data Innovator 2022: FNB South Africa’s Nollie Maoto
Nollie Maoto, Executive Head: Business Intelligence, Analytics, Planning and Monitoring at FNB South Africa, shares her proudest achievements of 2021 and strategic goals for 2022
The Right Data is More Important Than ‘Big Data’: Soeren Lueders PhD
Soeren Lueders PhD, VP, Effectiveness and ROI Modeling at SevenOne Media, outlines his team’s ‘questions first’ data science strategy and why focusing on the right data beats traditional ‘big data’ approaches
Putting ‘Customer Outcome’ Insights at the Heart of GoDaddy’s Analytics Program: Vineet Kumar
Vineet Kumar, former Director of Analytics and Data Science at GoDaddy, shares how and why he helped the company to move beyond business performance insights to provide ‘customer outcome’ insights
How Analytics Leaders are Enhancing Customer Experiences
Executives at the inaugural Business of Data Festival revealed how they’re embedding cultures of experimentation, establishing efficient analytics development processes and setting their sights on hyper personalization
AI use in Commercial Acceleration
How recommender systems can be leveraged to improve customer experience and product adoption (Netflix, Inbound Marketing (MTN4ME)) Improving product design and reducing GTM lead times (RPA & Predictive modelling) • Leveraging Social Data to spot trends and inform product design Guests:
Regional Episode: Digital and the Consumer
Hosted by Catherine King Guests: Sherene Jose, VP & Chief of Staff, Mastercard
Can Asset Management Firms be Data-Focused and Customer-Centric at the Same Time?
AXA Investment Managers Global Head of Customer Insight, Web Experience and Analytics Brian Stewart argues that the time has come for asset management firms to innovate their customer experiences
The Business of Data Show – Season One, Episode Four: Data and Analytics Talent
Capitalizing on data and analytics depends on building the right team. But recruiting and retaining the right talent is often a challenge. Data and analytics functions are constantly evolving, with new roles such as ‘model operators’ and ‘model engineers’ being created