Munyaradzi Nyikavaranda, Group Executive Head: Digital Analytics & Marketing Technology at MultiChoice Group talks with us about how his team is using behavioral science and big data to create shortcuts to business value
In this week’s episode of the Business of Data podcast, host Catherine King talks with Munyaradzi Nyikavaranda, Group Executive Head: Digital Analytics & Marketing Technology from South African Media company, MultiChoice Group. Together they walk the complexities of human nature, and how behavioral science can provide quantitative answers to business questions.
In the discussion this week:
- The quantitative data behavioural science can provide
- The risk element to influencing customers’ behavior
- Challenges of a value-driven mindset
- Successful examples of behavioral science making a difference