Frederique De Letter

Director Enterprise Data Intelligence, Domino's Restaurants


Frederique De Letter is the Director of Enterprise Data Intelligence at Domino’s, based out of Ann Arbor in Michigan.
Throughout his professional journey, De Letter has accumulated experience delivering value and solving organizational challenges using data. He plays at the intersection of data, tech and business strategy, driving digitalization across the enterprise and strategically identifying and executing on monetization and data activation initiatives.
He is also focused on building organizational maturity and excellence step by step with a start-up mindset and driving more radical transformation where needed to stay ahead of the curve across people, process, data, analytics and technology.

Getting to know...

Why do you think so many data and analytics leaders struggle to translate data work into business ROI?

One of the key considerations I would call out is having an upfront focus in terms of understanding what we are trying to solve and thus quantifying how a solution or action based upon insight is going to address it.

For example, if the intent is to improve customer experience and delight, how would you objectively measure that and ultimately quantify the impact to the organization? Not sufficiently thinking upfront about this will most likely result in less focus, and execution struggles as you go through the funnel.

In addition, having a clear understanding of all the expectations and setting those upfront with all relevant stakeholders (and ongoing effective communication including progress) is another key item to watch out for. Otherwise, buy-in over time and implementation challenges could surface down the line. So, soft factors are an important facet to ensure success, as well.

Why did you want to get involved in the Business of Data advisory board?

I am a big proponent of community building and having a continuous outside-in perspective that we can all bring to the table to understand how we can define and deploy effective data strategies and enhance the organizational maturity and impact.

We do not all have the right answers or experiences in every area. So, understanding and sharing some of that to the collective can really help leaders leverage those practices to take home to their own contexts.